Design that inspires and delights

Location: Washington DC, U.S.

How do you get U.S. farmers to modify their tractors to prevent injury in the event of tractor rollover? Use the power of design. At the end of 2011, FHI 360's Design Lab was honored by AIGA (American Institute of Graphic Arts) in its AIGA 50 competition, which recognized the strongest examples of design in the District of Columbia region. The award was given for a series of posters on Rollover Protective Structures, part of a campaign to get farmers in New Hampshire, New York, Pennsylvania and Vermont to retrofit their tractors and reduce the risk of injury and death from tractor rollover. The posters were exhibited at the Corcoran Gallery in Washington, DC. Design Lab 360, a full-service design studio within FHI 360, uses design in thoughtful and meaningful ways to advance human development and inspire change.